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This is the home page where all the broad brush statements are made. If the copy and the images are up to scratch it will be immediately clear who the company works with, i.e. the businesses or individuals they sell to, supported by images that related to the problems or issues that are addressed. How about some 'Social Proof'? This is non-service specific, promoted 'Mid-Copy' Feedback (Testimonial):
Additional text can continue the sales message, we know who we help, we know what problems, issues or dreams they have, but what do we actually do. Many websites lack clarity of message that makes the website incomprehensible. What are you going to do for me, how will my life be better as a result? This is non-service specific, promoted 'Mid-Copy' Case Study: